How much of thier marketing budgets are companies spending on social networks?

I am looking for the ballpark range on how much companies invested in 08 or will invest in 09 on advertising on myspace, facebook, or managing and maintaining similar web 2.0 initiatives

Personally, we’re not seeing much if any being spent by our (http://www.voveo.com) clients… could be because our clientelle are largely b-to-b. I would venture to guess that b-to-c companies would take a different view. This WSJ article questions the value http://blogs.wsj.com/biztech/2008/07/16/why-most-online-communities-fail/. Also cites some figures on spend.

For b-to-b, a better approach to getting into social is through a customer support medium… can kill two birds with one stone. Not to mention, there are free, brandable, hosted solutions out there.

This entry was posted on Tuesday, March 16th, 2010 at 3:33 pm and is filed under budgets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “How much of thier marketing budgets are companies spending on social networks?”

Ben E. on March 16th, 2010 at 8:46 pm

A new way to network socially…

http://www.associatedcontent.com/article/1260253/how_to_access_social_networks_from.html
References :
Sam on March 16th, 2010 at 9:01 pm

Personally, we’re not seeing much if any being spent by our (http://www.voveo.com) clients… could be because our clientelle are largely b-to-b. I would venture to guess that b-to-c companies would take a different view. This WSJ article questions the value http://blogs.wsj.com/biztech/2008/07/16/why-most-online-communities-fail/. Also cites some figures on spend.

For b-to-b, a better approach to getting into social is through a customer support medium… can kill two birds with one stone. Not to mention, there are free, brandable, hosted solutions out there.
References :
http://corp.ideapipe.com
http://www.ideastorm.com

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